AI NEWS

Laws & Regulations: In Q1 2024, U.S. saw AI regulation bills, a bipartisan Task Force, and initiatives supporting AI research. Litigation on AI copyright surged. The Autonomous Vehicle Accessibility Act aimed to enhance access for people with disabilities. State legislatures passed new privacy laws, and federal cybersecurity regulators proposed new rules. READ MORE »

1. Federal Legislative Developments in Artificial Intelligence:

   • Multiple bills introduced in Congress addressing various aspects of AI regulation, such as antitrust, transparency, and consent for training data.

   • Notable bills include the Preventing Algorithmic Collusion Act of 2024, the Protecting Consumers from Deceptive AI Act, and the Artificial Intelligence Consumer Opt-in, Notification, Standards, and Ethical Norms for Training Act (AI CONSENT Act).

   • Establishment of a bipartisan Task Force on AI by House Speaker Mike Johnson and Minority Leader Hakeem Jeffries.

2. Federal Regulatory Developments in Artificial Intelligence:

   • Launch of the National AI Research Resource (NAIRR) by the National Science Foundation (NSF) to support AI researchers and innovation.

   • Proposed rule by the Department of Commerce regarding notification requirements for providers and foreign resellers of U.S. Infrastructure-as-a-Service products.

   • Declaratory ruling by the Federal Communications Commission (FCC) on telemarketing calls using AI technology and relaunch of the Consumer Advisory Committee (CAC) to focus on emerging AI technologies and consumer privacy issues.

   • Supplemental Notice of Proposed Rulemaking (NPRM) by the Federal Trade Commission (FTC) to prohibit impersonation using AI and warning AI companies about deceptive data practices.

   • Issuance of a government-wide policy memorandum by the White House Office of Management and Budget (OMB) on deploying AI in the federal government and managing its risks.

3. AI Litigation Developments:

   • Various copyright infringement lawsuits against companies developing AI models, with plaintiffs alleging unauthorized use of copyrighted materials.

   • Examples include complaints against Nvidia, MosaicML, OpenAI, Microsoft, and others for direct copyright infringement and related claims.

   • Responses from defendants include motions to dismiss based on lack of factual support and challenges to plaintiffs' claims.

4. Autonomous Vehicle Accessibility Act:

   • Introduction of the bipartisan Autonomous Vehicle Accessibility Act (H.R. 7126) by Representatives Greg Stanton and Brian Mast, aimed at improving access to ride-hail CAVs for people with disabilities.

   • Provisions include prohibiting states from issuing licenses in a manner that hinders access for individuals with disabilities and conducting an accessible infrastructure study.

5. Data Privacy & Cybersecurity Developments:

   • Enactment of new privacy laws in several states, including New Jersey, New Hampshire, Kentucky, and Maryland.

   • FTC's proposed consent orders with Outlogic and InMarket Media related to the use of precise geolocation data.

   • Federal cybersecurity developments, including proposed rules from the U.S. Cybersecurity and Infrastructure Security Agency (CISA) on cyber incident reporting for critical infrastructure entities and the publication of version 2.0 of the Cybersecurity Framework by the U.S. National Institute of Standards and Technology (NIST).

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INTRO TO YOUR NEW OUTBOUND STRATEGY

Hey there! Before we dive into strategy talk, let's talk about finding the perfect customers for your business. It's like finding the right puzzle piece that fits just right. This special piece is called your Ideal Customer Profile, or ICP for short. If you're not sure who your ICP is, no worries! You can reply to this email saying ICP and we will reach out shortly. Plus, if you qualify, you can get a free coaching session with Michael Cronin, AI Top Ranks very own marketing advisor. Cool, right?

Now, once you know who your perfect customers are, it's time to use all the tools you have to reach them. Ideally, you'd have a super cool tool to make this easy, but if not, don't worry. We can still make it work, but it might take a bit more effort.

Step One: Define Your Initial Target Market - Imagine you're throwing darts at a target. It's better to focus on hitting one bullseye perfectly than to try hitting a bunch of different ones at once. You should select a market that your tool can really help and where it will make the biggest difference. For example, let's say your tool is like a super smart personal assistant. It could help lots of different people, but maybe it's extra helpful for lawyers.

Step Two: Write Your Message - Now that you know who you're talking to, it's time to craft the perfect message (You will find MUCH more success by crafting your message to your ICP so, please dial in your ICP before moving on to this step). Think of it like writing a letter to your best friend. You want to:

• Say who you are and who they are (so they know you've done your homework)

• Talk about a problem they have

• Mention how your tool can help

• Invite them to a meeting where you can show off your tool and ask for their support

Keep your message short and sweet. Most people only read the first few lines of an email, so make those count!

Step Three: Make Your Contact List - Okay, so now you need to find the right people to send your message to. If you don't have a fancy tool to help, you can use Google, LinkedIn, and other free tools to find companies that fit your target market. Once you've found them, find the people who work there and get ready to reach out.

Step Four: Keep Track and Follow Up - It's like keeping score in a game. You want to know who you've talked to and what they said. You can use a simple tool like Google Sheets to keep track. Make sure to note:

• Company name

• Contact name

• Email

• Phone number

• LinkedIn profile

• Your initial message

• When you sent it

• How you followed up

• Whether they said yes, maybe, or no

You can even color-code it to make it easier to see who's interested and who's not.

Step Five: Get Better - Now that you've sent some messages and talked to some people, it's time to learn from it. Look at which messages got responses and which ones didn't. Figure out what worked and what didn't, and then try new things to make it even better. It's like practicing basketball - the more you do it, the better you get!

And that's it! With these steps, you'll be an outbound strategy pro in no time. Good luck!